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Great Home Service Company Websites Nail the F.A.C.T.S.
F.A.C.T.S. – Found, Accessible, Content, Trust, Synced In a previous life, I worked for a home service company. We had a fleet of more than 25 trucks and a 40,000-square-foot facility full of...
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Put Your Brand on Display During COVID-19
In early March, in the wake of COVID-19, hundreds of thousands of companies went remote. They went from working in physical offices to working remotely from home. What do you think happens when...
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Home Remodeler SEO: 4 Tips to Improve Your Rankings
In 2012, Blue Corona built a piece of software that analyzes websites from an online marketing perspective. Immediately, we wondered, “Wouldn’t it be awesome to use the software to analyze every single...
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The Importance of (and How to Do) a Competitive SEO Analysis
“How am I being outranked by a much smaller competitor?” This is a question we get all the time here at Blue Corona. Or how about, “How does this one company rank first for every keyword I search...
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You Need a New B2B Digital Marketing Strategy for the New B2B Buyer
If you sell products or services to other businesses, it’s time to update your marketing strategy for a new generation of buyers: millennials. Think about it. What percentage of your staff is under the...
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Lead Generation: Are Directory Sites & Pay Per Lead Services Worth It?
Sales are the lifeblood of every business, but you can’t get sales without leads. Every business owner recognizes this; in fact, according to a 2016 survey conducted by Content Marketing Institute, how...
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7 Scariest Marketing Mistakes Business Owners Make
One thing I tell all of my employees is to learn from their mistakes, and the same should be said for business owners. I’ve seen too many business owners make the same mistakes over and over and wonder...
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Google Possum: What Local Business Owners Need to Know
As a business owner, you wear a lot of hats—trust me, I know. Before starting Blue Corona, I was the managing partner of a start-up office coffee delivery business. In the early days, I did...
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Tips for Building a Better HVAC Website
At Blue Corona, we know a lot about HVAC websites. Back in 2013, we used our software to review and analyze nearly 10,000 HVAC websites. We did an even more in-depth follow up analysis in 2015. I’m...
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Infographic: 3 Ways to Get More from Google Analytics
Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I doubt it was a popular post because most business owners I meet would rather talk about...
View ArticleSmall Business Questions Answered
I get up early—real early. Typically, I’m the first person in line at the local Starbucks when it opens at 5am. I’m normally the only person in the store, but the other day there was a young woman...
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A 5-Step Online Marketing Strategy that Works
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright...
View ArticleClik here to view.
7 Scariest Marketing Mistakes Business Owners Make
One thing I tell all of my employees is to learn from their mistakes, and the same should be said for business owners. I’ve seen too many business owners make the same mistakes over and over and wonder...
View ArticleClik here to view.
Google Possum: What Local Business Owners Need to Know
As a business owner, you wear a lot of hats—trust me, I know. Before starting Blue Corona, I was the managing partner of a start-up office coffee delivery business. In the early days, I did...
View ArticleClik here to view.
Tips for Building a Better HVAC Website
At Blue Corona, we know a lot about HVAC websites. Back in 2013, we used our software to review and analyze nearly 10,000 HVAC websites. We did an even more in-depth follow up analysis in 2015. I’m...
View ArticleClik here to view.
Infographic: 3 Ways to Get More from Google Analytics
Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I doubt it was a popular post because most business owners I meet would rather talk about...
View ArticleSmall Business Questions Answered
I get up early—real early. Typically, I’m the first person in line at the local Starbucks when it opens at 5am. I’m normally the only person in the store, but the other day there was a young woman...
View ArticleInvest in Content Marketing (Not “SEO”)
It doesn’t take a web marketing expert to recognize that the picture you see online and the real world are two distinctly different places. As an example, with a small investment in a new website and...
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A 5-Step Online Marketing Strategy that Works
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright...
View ArticleClik here to view.
A 5-Step Online Marketing Strategy that Works
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright...
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