In July 2014, Google rolled out an algorithm update that had a massive impact on local search results. Suddenly, queries that used to trigger the local listings to appear (the 3-pack and 7-pack of map listings) generated only the standard search results. Most local search experts, myself included, scratched their collective heads as they scrolled through the new, post-Pigeon search landscape (Search Engine Land dubbed the update Pigeon because of its impact on the local search results pages).
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