Clik here to view.
Why Should I Blog for My Business?
To blog, or not to blog? Over the years, my team and I have helped more than 150 companies accurately track their advertising campaigns and optimize their presence online in order to get more leads and...
View ArticleClik here to view.
How to Get Started with Opt-In Email Marketing
Even though some people might refer to it as the fanny pack of the online marketing world (I think it's more like the mini-van), Salesforce.com's recent acquisition of ExactTarget for $2.5 billion...
View ArticleClik here to view.
Web Marketing Insights from Google Ventures (Part 1)
Actions speak louder than words. This holds true whether you're trying to raise good kids or get your employees to do the things required to be a high-performance company. This timeless adage also...
View ArticleClik here to view.
Tip of The Week: Maximize Your Online Real Estate
Being serious all the time can be exhausting, so this past June, Blue Corona's content marketing team decide to make our Friday blog posts more humorous in nature. Casual Friday, Friday Fun-Day, call...
View ArticleClik here to view.
Web Marketing Insights from Google Ventures (Part 2)
If you want to get more leads and sales from the web, you'd be wise to spend some time thinking about how your website and online marketing presence might look if Google had an ownership interest in...
View ArticleClik here to view.
Invest in CONTENT Marketing NOT SEO
It doesn't take a web marketing expert to recognize that the picture you see online and the real world are two distinctly different places. With a small investment in a new website and some web...
View ArticleClik here to view.
A Small Business Guide to Big Data & Analytics
If you're like most business owners, when you see or hear the phrase "big data," you probably think it doesn't apply to you. You think, "I'm running a small business doing $5 million a year in revenue....
View ArticleClik here to view.
7 Habits of Highly Effective Web Marketers
When I was in college, probably winter break my senior year, my parents bought me a FranklinCovey day planner and along with it came the book, "The 7 Habits of Highly Effective People." At the time, I...
View ArticleClik here to view.
Is Social Media Marketing Worth It?
When business owners ask me, "what's the ROI of social media?" it's often a not-so-subtle hint that they believe that social media marketing is a big, fat waste of time and money. So, sometimes I...
View ArticleClik here to view.
How to Get More Juicy Links from Your Web Content
Writing awesome content and publishing it on the web can be a great way to increase your search engine rankings. In fact, at present, search engine optimization (SEO) is one of the most effective forms...
View ArticleClik here to view.
The #1 Lesson from Gary V's 2013 Inc. 500 Keynote
When Gary Vaynerchuk asked the 2013 Inc. 500|5000 conference, held in Washington, DC this past week, "by a show of hands, how many of you know who I am?" I'd estimate that 30 to 40 percent of the...
View ArticleClik here to view.
Why Google Keyword (Not Provided) Is Awesome
Still got your knickers in a twist about Google keyword (not provided)? Cry me a river. Google encrypting keyword data leaving business owners and web marketers with a bunch of (not provided) entries...
View ArticleClik here to view.
When to Start Creating Next Year's Marketing Plan
What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with Google. Other times, it's design—think Apple. On rare occasions, it's both. Anyone...
View ArticleClik here to view.
What's the ROI of Social Media?
Ask early retirement blogger Jacob Lund Fisker if you can retire on $2 million dollars and he'll respond by saying, "PROBABLY NOT!" Change your retirement number to $10 or even $20 million and he'll...
View ArticleClik here to view.
You Wish People Were Talking About You Online
If you listen to any social media guru or read any social media blog, you're bound to get "the message." The message is, "People are talking about your business online. Are you part of the...
View ArticleClik here to view.
How Much Website Traffic Do You REALLY Have?
Go to Google Trends and search "analytics" and you'll see that interest in the topic took off like a rocket around 2006. According to BuiltWith, more than 26 million websites use Google Analytics. It's...
View ArticleClik here to view.
Website Call Conversions Take Google One Step Closer to Commerce
Today, Google launched a new AdWords feature called website call conversions, which allows business owners and marketers to track phone calls generated by their Google PPC ads. Recognizing the...
View ArticleClik here to view.
Use Caution with Directories & Pay Per Lead Services
Sales are the lifeblood of every business, but you can't get sales without leads. Every business owner recognizes this; in fact, according to a 2012 survey conducted by Constant Contact, how to attract...
View ArticleClik here to view.
How Much Is an HVAC Lead Worth?
It's HVAC week at Blue Corona! While Sean Coleman, Jill Singhaus, and Amanda O'Dell put the vibe out at HVACR Comfortech in Nashville, the BC blogging team has been cranking educational content to help...
View ArticleClik here to view.
SMX Live Blog Day 2: Local SEO Q & A Session
In July 2014, Google rolled out an algorithm update that had a massive impact on local search results. Suddenly, queries that used to trigger the local listings to appear (the 3-pack and 7-pack of map...
View Article