If you're like most business owners, when you see or hear the phrase "big data," you probably think it doesn't apply to you. You think, "I'm running a small business doing $5 million a year in revenue. I don't have big data and even if I did, I couldn't afford the technology required to process it! Big data is for big companies." If you think this way, I've got news for you—not only are you wrong, but if you don't change your mindset, you might find yourself in a situation where you've been left behind by your competitors with no possible way to catch up.
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