Clik here to view.
SMX Live Blog Day 3: Keyword Research For Better Content & Audience Engagement
The day Google changed their privacy guidelines—resulting in keyword data in Analytics being replaced with (not provided)—remains the saddest day in digital marketing history. Despite this change,...
View ArticleClik here to view.
Local Businesses Should Build a Brand, Not Links
The digital marketing landscape changes more frequently than tires at the Indy 500. While change and uncertainty almost always represent a money-making opportunity for marketers (and scam...
View ArticleClik here to view.
Are You A Responsive Remodeler?
In the remodeling industry, aesthetics matter. Although, you wouldn't necessarily know this if you looked at remodeling company websites from your mobile phone or tablet, something I spent a lot of...
View ArticleClik here to view.
Are Super Bowl Ads Worth It?
The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather around the largest TV they can possibly find to devour thousands of calories worth of pizza,...
View ArticleClik here to view.
3 Marketing Lessons from the Movie Rad
Lexie offered a confession earlier this month. Well, I have one too—I'm addicted to obscure 80's movies, and I'm not talking about Goonies or Blade Runner (although, I like those too). I'm talking...
View ArticleClik here to view.
How Much Is an HVAC Lead Worth?
It’s HVAC week at Blue Corona! While Sean Coleman, Jill Singhaus, and Amanda O’Dell put the vibe out at HVACR Comfortech in Nashville, the BC blogging team has been cranking educational content to help...
View ArticleClik here to view.
SMX East Live Blog Day 2: What SEOs Should Be Doing with Mobile
It’s day two at SMX East in NYC, and I’m in a session titled What SEOs Should Be Doing with Mobile. Next time you’re in a public place, take a look at the people around you. Chances are, a large...
View ArticleSMX Live Blog Day 2: Local SEO Q & A Session
In July 2014, Google rolled out an algorithm update that had a massive impact on local search results. Suddenly, queries that used to trigger the local listings to appear (the 3-pack and 7-pack of map...
View ArticleClik here to view.
SMX Live Blog Day 3: Keyword Research For Better Content & Audience Engagement
The day Google changed their privacy guidelines—resulting in keyword data in Analytics being replaced with (not provided)—remains the saddest day in digital marketing history. Despite this change,...
View ArticleClik here to view.
Local Businesses Should Build a Brand, Not Links
The digital marketing landscape changes more frequently than tires at the Indy 500. While change and uncertainty almost always represent a money-making opportunity for marketers (and scam...
View ArticleClik here to view.
Are You A Responsive Remodeler?
In the remodeling industry, aesthetics matter. Although, you wouldn’t necessarily know this if you looked at remodeling company websites from your mobile phone or tablet, something I spent a lot of...
View ArticleAre Super Bowl Ads Worth It?
The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather around the largest TV they can possibly find to devour thousands of calories worth of pizza,...
View ArticleClik here to view.
3 Marketing Lessons from the Movie Rad
Lexie offered a confession earlier this month. Well, I have one too—I’m addicted to obscure 80’s movies, and I’m not talking about Goonies or Blade Runner (although, I like those too). I’m talking...
View ArticleClik here to view.
Tips for Building a Better HVAC & Plumbing Website
At Blue Corona, we know a lot about HVAC and plumbing websites. Back in 2013, we used our software to review and analyze nearly 10,000 HVAC and plumbing websites. We did an even more in-depth follow up...
View ArticleClik here to view.
Getting More Web Leads Is As Easy As ABT
If you want more website leads, you’ve got two options: advertising and marketing to get more visitors to your site or conversion rate optimization to convert more of the visitors you already have into...
View ArticleContent Marketing Tip: Start with the Heart
I’ll never forget the look on Sully’s face as he said to me, “Kid, I don’t care what makes HotJobs different than Monster. I’d never buy from you because I don’t like your approach.” The year was 1999,...
View ArticleClik here to view.
Customer Service Is a Marketing Strategy
Too many companies treat customer service as an afterthought, and they’re making a terrible mistake. The #1 most effective long-term growth strategy any company can employ isn’t content marketing or...
View ArticleClik here to view.
Get Edgy to Rank Higher on Google
About two years ago, a friend of mine sold his SEO company to a larger competitor. Recently, I caught up with him. We talked about his decision to sell and whether or not he was happy with the...
View ArticleClik here to view.
You Don’t Know Jack About Content Marketing
If you’re having a hard time clearing your mind or working through a challenging problem, try taking a long walk in the woods. For me, there’s nothing better. My neighborhood sits next to a small lake...
View ArticleWant More Customers? Give It (Yourself) Away Free!
There’s a local branch of a pretty popular restaurant chain—Not Your Average Joe’s—near my online marketing company’s headquarters in Gaithersburg, MD. The food is inventive and damn tasty, but if I...
View Article