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Don’t Promote Your Company’s Social Media Profiles Unless You…
A couple months ago, I quit drinking coffee. I know, what was I thinking? Good question. I’m still not sure. Call it an experiment in being pissed off and constipated all the time. Just kidding (about...
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Can You Actually Get More Leads by Blogging?
Without a doubt, every small to medium home service business could use more leads. More leads results in the core of home service business: more sales. With a majority of traditional forms of...
View ArticleAdvertising Tips for Home Service Contractors
If you’re serious about building a successful home services business, you can’t rely on word of mouth or even pay per lead companies like HomeAdvisor (formally known as Service Magic). You need...
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The importance of SEO competitor analysis
“How am I being outranked by a much smaller competitor?” This is a question we got all the time here at Blue Corona. Or how about “how does this one company rank first for every keyword I search...
View ArticleIs Content Really King?
Who Said “Content Is King?” “Content is king” comes from an SEO Bill Gates wrote on Microsoft’s website in January 1996. No doubt, content drives the Internet, though many still question if, indeed,...
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Is Pinterest Worth It for Small Businesses?
If you’re a small business owner looking to get more leads and sales from the web, you might be considering marketing your business on Pinterest. Read this first! We’ll share the Who, What, & How...
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How to Add Great SEO Content to Your Website
After optimized code and site structure, great content is the key to long-term SEO success. Small to medium sized businesses are (arguably) the group that can benefit the most from SEO. However, many...
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A 5-Step Online Marketing Strategy that Works
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright...
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A 5-Step Online Marketing Strategy that Works
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright...
View ArticleInvest in Content Marketing (Not “SEO”)
It doesn’t take a web marketing expert to recognize that the picture you see online and the real world are two distinctly different places. As an example, with a small investment in a new website and...
View ArticleSmall Business Questions Answered
I get up early—real early. Typically, I’m the first person in line at the local Starbucks when it opens at 5am. I’m normally the only person in the store, but the other day there was a young woman...
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Infographic: 3 Ways to Get More from Google Analytics
Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I doubt it was a popular post because most business owners I meet would rather talk about...
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Tips for Building a Better HVAC Website
At Blue Corona, we know a lot about HVAC websites. Back in 2013, we used our software to review and analyze nearly 10,000 HVAC websites. We did an even more in-depth follow up analysis in 2015. I’m...
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Google Possum: What Local Business Owners Need to Know
As a business owner, you wear a lot of hats—trust me, I know. Before starting Blue Corona, I was the managing partner of a start-up office coffee delivery business. In the early days, I did...
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7 Scariest Marketing Mistakes Business Owners Make
One thing I tell all of my employees is to learn from their mistakes, and the same should be said for business owners. I’ve seen too many business owners make the same mistakes over and over and wonder...
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A 5-Step Online Marketing Strategy that Works
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright...
View ArticleSmall Business Questions Answered
I get up early—real early. Typically, I’m the first person in line at the local Starbucks when it opens at 5am. I’m normally the only person in the store, but the other day there was a young woman...
View ArticleClik here to view.
Infographic: 3 Ways to Get More from Google Analytics
Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I doubt it was a popular post because most business owners I meet would rather talk about...
View ArticleClik here to view.
Tips for Building a Better HVAC Website
At Blue Corona, we know a lot about HVAC websites. Back in 2013, we used our software to review and analyze nearly 10,000 HVAC websites. We did an even more in-depth follow up analysis in 2015. I’m...
View ArticleClik here to view.
Google Possum: What Local Business Owners Need to Know
As a business owner, you wear a lot of hats—trust me, I know. Before starting Blue Corona, I was the managing partner of a start-up office coffee delivery business. In the early days, I did...
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