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7 Scariest Marketing Mistakes Business Owners Make
One thing I tell all of my employees is to learn from their mistakes, and the same should be said for business owners. I’ve seen too many business owners make the same mistakes over and over and wonder...
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Lead Generation: Are Directory Sites & Pay Per Lead Services Worth It?
Sales are the lifeblood of every business, but you can’t get sales without leads. Every business owner recognizes this; in fact, according to a 2016 survey conducted by Content Marketing Institute, how...
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You Need a New B2B Digital Marketing Strategy for the New B2B Buyer
If you sell products or services to other businesses, it’s time to update your marketing strategy for a new generation of buyers: millennials. Think about it. What percentage of your staff is under the...
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The Importance of (and How to Do) a Competitive SEO Analysis
“How am I being outranked by a much smaller competitor?” This is a question we get all the time here at Blue Corona. Or how about, “How does this one company rank first for every keyword I search...
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Home Remodeler SEO: 4 Tips to Improve Your Rankings
In 2012, Blue Corona built a piece of software that analyzes websites from an online marketing perspective. Immediately, we wondered, “Wouldn’t it be awesome to use the software to analyze every single...
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Put Your Brand on Display During COVID-19
In early March, in the wake of COVID-19, hundreds of thousands of companies went remote. They went from working in physical offices to working remotely from home. What do you think happens when...
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Great Home Service Company Websites Nail the F.A.C.T.S.
F.A.C.T.S. – Found, Accessible, Content, Trust, Synced In a previous life, I worked for a home service company. We had a fleet of more than 25 trucks and a 40,000-square-foot facility full of...
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