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Why Google Keyword (Not Provided) Is Awesome

Still got your knickers in a twist about Google keyword (not provided)? Cry me a river. Google encrypting keyword data leaving business owners and web marketers with a bunch of (not provided) entries in our Analytics accounts is a #firstworldproblem if I've ever seen one. Most of the web marketers talking and writing about the change are so busy complaining that many are overlooking the enormous advantage it creates for the savvy and sophisticated.

That's right, Google keyword (not provided) is actually a good thing... if you're smart.

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