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When to Start Creating Next Year's Marketing Plan

What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with Google. Other times, it's design—think Apple. On rare occasions, it's both. Anyone that's ever worn a pair of Assos cycling shorts knows exactly what I'm talking about. While superior technology and design may be frequent attributes found in great large companies, the same is not true when the conversation shifts to great local / regional companies.

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